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Communication
designed to help market and sell your services or products is often
difficult for in house personnel to produce—everyone knows how to write,
so it seems simple to write about your own product or service. However, as
many have found, that's not as easy as it seems. The closer you are to your
own product or service, the more difficult it may be to clearly and
concisely identify its marketing message, function, features, and most
importantly its benefits. We can help with the following:
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Brochures
Product or service brochures need to be concise and clear. Let us help
you write these. We can also help you navigate the professional
printing process. |
Brochure
This brochure was written
to explain an Artificial Intelligence software application for
Unisys Corporation |
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White Papers
White papers are often technical descriptions of products, services, or
technologies. We have the skills to help you clarify your main points
and write a clear white paper on a range of topics. |
White
Paper
This technical/marketing
white paper was written for CTO's (Chief Technology Officers). |
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Benefits Fact Sheets
Often a one- to two-page fact sheet is all that's needed to briefly
summarize your product or service. We have experience with these. |
Fact Sheet
This two-sided sheet provides facts about a new technology product.
Promotional Sheet
This full color promotional sheet was written to promote interest in
a vacation reserve on Virginia's Eastern Shore. |
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Storyboard and Treatment
Generally it is necessary to show others what your communication plans
are for multimedia as well as some types of paper-based communication.
Zuchero Communications can help you with textual, visual, or animated
storyboards and idea treatments. |
Combined Narrative and Visual
Storyboard
Drawings by Andrew Zuchero of Greencard Pictures (www.greencardpics.com)
Textual Treatment
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Press Release
We have experience writing traditional media press releases. |
Community
Press Release |
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Web Site Content
The now ubiquitous Web site is a combination of visual impact and content.
Let us help you with the least appreciated aspects of your site—how
well it reads, how intuitive its navigation, how well organized it is,
and how quickly people find what they need. Our experience in usability
and writing, coupled with our partnerships with graphic designers makes
for a visually interesting, yet informative site. |
When reality developers needed to sell their properties they
came to Zuchero Communications. This is a screen image of their
homepage. See the site at
www.sanatogavillage.com
An attorney was looking to
modernize his title insurance Website. Using a template, we crafted
a site that looks professional, yet includes the information his
clients will need. See the actual site at
www.guardianlandtransfer.com |
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Multimedia Marketing Materials
Materials that are given out at trade shows are often multimedia-based.
We can help you plan, design, and construct different types of
multimedia materials. |
Coming
soon |
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