We at Zuchero Communications believe that our mission is to make the information about your product, service, or subject matter as elegantly simple and easy to understand as possible so that your target audience or end user finds it clear, concise, and most importantly helpful. To accomplish this, we follow a simple common-sense methodology. When possible, we do the following:

1. Learn about the audience/user. Are they technical, computer-savvy, or do they need more explanation because they're novices?

2. Determine the audience/user's needs. Why are they reading the brochure, online help, Web site, or taking the class? What are the job-related needs that our communication will support?

3. Design and architect the communication as user-centered; not product-centered. All training, marketing and technical documentation is designed with the end user and audience in mind—not merely the product being written about.

4. Determine the best media and delivery format for the specific audience/user. By understanding the audience/user we get a sense of how they work and what works best for them, which translates into what format the communication should take—should it be an instructor-led class or online training; a user guide or a multimedia demonstration; a marketing brochure or a Web site—the format and delivery should suit the audience.

5. Test the deliverables. When your deliverable is complete we test it to make sure that it meets our standards and your goals.

Zuchero Communications also has experience and training in developing communication deliverables using the methods of Information Mapping™, Clear English, and Information Architecture.

© 2008 Zuchero Communications